CONNECTING BRANDS TO CONSUMERS THROUGH MUSIC & ENTERTAINMENT.
2013 MUSIC PROGRAM BEDHEAD BY TIGI
To help get BedHead products into the hair & hands of target consumers, the hands of stylists, the pages of magazines, and incremental shelf space in salons and retailers across the country.
ENTERTAINMENT 3SIXTY SOLUTIONS
Identified and secured presence at high profile music properties where it was possible to engage with artists and fans in a more intimate setting than a large scale music festival – the Warner Sound Showcase at SXSW, BedHead Hotel parties at Winter Music Conference and Lollapalooza, Icona Pop’s Iconic Tour, and Lights All Night
Invited salons and stylists to the events to perform “dry bar” services for fans and artists
Invited editorial partners to the events and provided exclusive content capture opportunities through partnership with BedHead
Created in-store promotions with artists to leverage incremental shelf space at retail
43,715 samples delivered
5,760 dry styling sessions completed
23,800 minutes of direct consumer contact facilitated
200,000,000 + media impressions gained
Incremental shelf space in ULTA Beauty tied to Icona Pop in store events