Oddball Comedy Festival 2013

OBJECTIVES

To create brand awareness for Dish Nation on the Fox network in preparation for the second season of their show.

ENTERTAINMENT 3SIXTY SOLUTIONS

  • Aligned Dish Nation with the nationally touring Oddball Comedy & Curiosity Festival
  • Decided to create an on-site photo booth to give consumers something unique to walk away with and to capture data
  • Booth featured fun dress up costume items and Dish Nation cast “photo bombing” consumers
  • Printed and handed out branded premiums

RESULTS

  • 4,665 Photos were taken
  • 1,167 Email addresses were captured
  • Ran localized spots in each market which Dish Nation airs
  • In 5 markets, Dish Nation talent introduced the main stage comedians