CONNECTING BRANDS TO CONSUMERS THROUGH MUSIC & ENTERTAINMENT.
Oddball Comedy Festival 2014 Holiday Inn Express
Extend Holiday Inn Express' use of comedy to communicate brand differentiation and value proposition while increasing loyalty club membership and developing exclusive content.
ENTERTAINMENT 3SIXTY SOLUTIONS
Defined Funny or Die's Oddball Comedy Festival as the appropriate channel for large-scale communication of brand attributes through the comedic lens
Created and executed brand partnership which included the Express Check-In Line for consumers to get early access to the lawn at shows, Room With a View front row ticket giveaway, fun photo booth, and more
Negotiated celebrity partnership with emphasis on recognition and connection to anchor platform of Oddball
Marquee partner of Oddball provided high visibility throughout venue which drove traffic to the branded activation
Negotiated agreement with Jim Gaffigan for branded entertainment development and sought necessary clearances for content
17,500+ live interactions at on-site activation (8% of total audience)