JÄGERMEISTER MUSIC TOUR

OBJECTIVES

To create a synergetic partnership between Jägermeister and artists which translates organically to consumers while making an impact across multiple genres, music venues, bars, and clubs.

ENTERTAINMENT 3SIXTY SOLUTIONS

  • Created and displayed tour specific signage at the bars, backdrop and PA scrims on the stages, and posters and banners for the fans
  • Incorporated tour emcee, brand ambassadors, and Jägerettes to create fan interaction through product giveaways, text to win contests and meet and greets with the artists
  • Produced tours across genres such as metal, hard rock, and country
  • Created and maintained tour-specific social media assets along with video updates including artist interviews leading up to, throughout, and after the tour via the artists’ websites, Jägermeister web assets, and social networking outlets

RESULTS

  • Produced 74 shows over three tours with 153,555 total attendance between Fall 2010 and Spring 2011
  • Facebook campaign achieved 57,026,630 impressions with 17,117 clicks to Jägermeister’s page
  • Through terrestrial and satellite radio promotions, Jägermeister achieved well over 5,000,000 impressions, 14,000 live reads, 6,000 recorded promotions, 821,000 e-mail impressions, and 36,000 text impressions with a total promotion value of over $2,800,000
  • The series of 32 short videos received over 140,000 views