Lights All Night

OBJECTIVES

To align Lights All Night with brand partners which resonate with target consumers and add value to the festival experience.

ENTERTAINMENT 3SIXTY SOLUTIONS

  • Held meetings with producers to discuss timelines, set revenue goals, and review assets
  • Researched brands, trends, and target consumer base to create a list of potential partners
  • Developed custom presentations based on partner goals
  • Worked hand in hand with festival producers to ensure deliverables were actionable, place partners, and price products
  • Managed brand partner activations on-site to ensure quality control

RESULTS

  • Delivered a variety of category exclusives and new partners to Lights All Night: Red Bull, Bud Light Platinum, Bed Head by TIGI, Trojan Condoms, General Snus, Uber, Liquid Emotions, and KandE Kreations
  • Added value to consumer experience with activations such as a pop-up salon and silent disco stage
  • Brands interacted with over 40,000 consumers over two days