MVP ZONE

OBJECTIVES

To create a party which allows consumer to engage with Metro PCS and the new Samsung 4G LTE handset by leveraging the association with the Super Bowl to position Metro PCS and Samsung Mobile as relevant and authentic brands.

ENTERTAINMENT 3SIXTY SOLUTIONS

  • Created a compelling local sales promotion strategy that drove traffic into retail locations where consumers had a chance to win tickets to the events and VIP upgrades
  • Designed, built and managed an onsite experience that seamlessly integrated Metro PCS and Samsung Mobile into the event footprint by incorporating on-site signage, displays, and activation areas that included sponsor decals, text messaging demonstrations, demo kiosks, branded glow necklaces, and a photo booth
  • Negotiated sponsorship rights and contracted with artists Wiz Khalifa, Waka Flocka Flame, WALE and Roscoe Dash, host Dez Bryant of the Dallas Cowboys, and Club Cirque

RESULTS

On-Site Friday Saturday
Total of Demos 226 487
Total of Consumers With Tickets 283 347
Total Event Attendance 623 1,340
Micro-site
Unique Page Views: 3,796
Avg. Time On Site: 0:02:51
Total Page Views: 4,670

Total Media Impressions

1,492,979