KASKADE

OBJECTIVES

To help get BedHead products into the hair & hands of target consumers, the hands of stylists, the pages of magazines, and incremental shelf space in salons and retailers across the country.

ENTERTAINMENT 3SIXTY SOLUTIONS

  • Identified and secured presence at high profile music properties where it was possible to engage with artists and fans in a more intimate setting than a large scale music festival – the Warner Sound Showcase at SXSW, BedHead Hotel parties at Winter Music Conference and Lollapalooza, Icona Pop’s Iconic Tour, and Lights All Night
  • Invited salons and stylists to the events to perform “dry bar” services for fans and artists Invited editorial partners to the events and provided exclusive content capture opportunities through partnership with BedHead
  • Created in-store promotions with artists to leverage incremental shelf space at retail

RESULTS

  • 43,715 samples delivered
  • 5,760 dry styling sessions completed
  • 23,800 minutes of direct consumer contact facilitated
  • 200,000,000 + media impressions gained
  • Incremental shelf space in ULTA Beauty tied to Icona Pop in store events