Bruno Mars

OBJECTIVES

To provide ZICO Pure Premium Coconut Water with a way to reach new consumers using a space outside of sports.

ENTERTAINMENT 3SIXTY SOLUTIONS

  • Chose music as a relevant area for ZICO to break into
  • Selected Bruno Mars as suitable artist and brokered deal with his management to make ZICO the official non-alcoholic beverage sponsor of his 2013 Moonshine Jungle Tour
  • Facilitated sweepstakes which consisted of ticket giveaways in 25 markets, exclusive sound checks with fans in 10 markets, and autographed posters and guitars that were given away via radio partners
  • Ran flyaway contest to last show of the tour in Miami which gave 2 winners flights, accommodations, tickets, spending money, autographed merchandise, and a case of ZICO
  • Placed ZICO on site in 10 key markets for sampling and consumer interaction

RESULTS

  • Over 15,000 entries were received in the sweepstakes
  • ZICO's Facebook likes jumped by thousands
  • 5,000+ samples of ZICO handed out