2013 Music Program

OBJECTIVES

Build Zippo a power position in the music industry to become more relevant with consumers and artists while driving sales of lighters and creating a stronger emotional connection to its target audience as a legitimate lifestyle brand.

ENTERTAINMENT 3SIXTY SOLUTIONS

  • Re-introduced Zippo Encore through a redesigned website and new Facebook, Instagram, and Twitter pages
  • Creation of artist customization program which was threaded throughout all elements of the Zippo Encore platform
  • Developed an engaging on-site contest where consumers showed off their art skills by designing their ideal Zippo lighters
  • Aligned Zippo with Lee Brice on Brad Paisley’s Beat This Summer Tour, the Rockstar Energy Drink Mayhem Festival, the Rockstar Energy Drink Uproar Festival, and the Voodoo Experience

RESULTS

  • Artists such as Lee Brice, Jane’s Addiction, Circa Survive, and Rob Zombie created exclusive Artist Custom Series lighters
  • Introduced Jayme Foxx who was the host and face of Zippo Encore which tied all content together
  • Gained 22,000+ Facebook likes, 2,000+ Twitter followers, 1,000+ Instagram followers, and more than 20,000 hits to the website
  • Zippo Encore received 23M+ press impressions