CONNECTING BRANDS TO CONSUMERS THROUGH MUSIC & ENTERTAINMENT.
2013 Music Program Zippo
Build Zippo a power position in the music industry to become more relevant with consumers and artists while driving sales of lighters and creating a stronger emotional connection to its target audience as a legitimate lifestyle brand.
ENTERTAINMENT 3SIXTY SOLUTIONS
Re-introduced Zippo Encore through a redesigned website and new Facebook, Instagram, and Twitter pages
Creation of artist customization program which was threaded throughout all elements of the Zippo Encore platform
Developed an engaging on-site contest where consumers showed off their art skills by designing their ideal Zippo lighters
Aligned Zippo with Lee Brice on Brad Paisley’s Beat This Summer Tour, the Rockstar Energy Drink Mayhem Festival, the Rockstar Energy Drink Uproar Festival, and the Voodoo Experience
Artists such as Lee Brice, Jane’s Addiction, Circa Survive, and Rob Zombie created exclusive Artist Custom Series lighters
Introduced Jayme Foxx who was the host and face of Zippo Encore which tied all content together
Gained 22,000+ Facebook likes, 2,000+ Twitter followers, 1,000+ Instagram followers, and more than 20,000 hits to the website