Billboard: Zippo, Bandsintown Light a Fire Under Music Brand Partnerships

Zippo’s recent partnership with Bandsintown was profiled by Billboard:

Zippo Encore App

 

At concerts today, it’s more common to see a fan with a smartphone in the air then waving a lighter. But a new partnership between lighter manufacturer Zippo and popular live music application Bandsintown combines both actions.

 

Announced Thursday (Sept. 12), the partnership includes an app for fans and a direct-to-fan merchandise opportunity for artists. Bandsintown has integrated a mechanism into Zippo’s existing Virtual Lighter app that notifies users when their favorite bands are playing nearby and links to concert information. This both increases the user value of the app and the impact of the brand on the live music audience.

 

“Through our Virtual Zippo Lighter app and our partnership with Bandsintown,” said Brent Tyler, Global Brand Manager of Zippo Manufacturing Company, in a statement, “we can now more deeply engage with Bandsintown concert-goers during live music events, bringing the same look and feel of Zippo’s iconic lighter to mobile devices.”

 

Bandsintown is a mobile and Facebook application that scans users’ libraries for artists and delivers push notifications when one of those artists is playing a concert near the user. The application currently has over 6 million registered users, powering the tour dates for over 160K artists and reaching 30 million unique fans per month.

 

Check out the full article here.