BizBash: Lollapalooza 2013

Bed Head Hotel: Chicago Artist Lounge Photo

 

BizBash mentioned Bed Head Hotel: Chicago in both their 7 Ways Lollapalooza is Changing This Year article and Lollapalooza 2013: Activation Photos.

 

Lollapalooza is set to invade Chicago this weekend, bringing 130 bands and upwards of 270,000 music fans to Grant Park. Although the 22-year-old megawatt festival has a well-established blueprint, new brands jump on sponsorship opportunities, the surrounding party scene sees changes each year, and the festival’s dance floor just keeps getting bigger. Here’s a look at some new aspects of this year’s main event and associated bashes.

 

1. There will be new parties
Newcomers to the Lolla-weekend party scene include Bed Head Hotel, which takes over the Gold Coast’s Public Hotel all weekend. The second installation of the event—which had its first run at Miami’s Winter Music Conference in March—is produced by UG Strategies and Entertainment 3Sixty. It will offer free salon styling and haircuts, DJ sets from Lollapalooza bands, drinks, and a V.I.P. artist and media retreat.

 

Read the full article here and view the full slideshow here.