MediaPost’s MarketingDaily blog featured Zippo & Mayhem Festival:
Zippo, perhaps the most righteous lighter, got into the music marketing scene last year (which makes sense if you have one and need to show your love at a concert) with a “Mayhem”-themed program, and is back for more. The Bradford, Penn.-based company is launching a new music promotional program called Zippo Encore, an experiential and sponsorship platform with on-site music festival activations, contests, and digital elements.
Besides retaining sponsorship of the “Rockstar Energy Drink Mayhem Festival,” a touring metal and rock concert series in its sixth year, Zippo Encore will include two other summer concert series in alternative and country genres.
For the Mayhem concerts, the company will do several activations, including a “Zippo Custom Artist” program where musicians on the tour will customize Zippo lighters that Zippo will sell at its Zippo Encore booth during the Rockstar Energy Drink Mayhem Festival.
Read more here.