Yahoo! News: Zippo Encore Keeps Flame Going

Yahoo! Finance News recently profiled Zippo Encore. Here’s what they have to say:

 

Today, Zippo, maker of the world famous windproof pocket lighter, is launching the next phase of the company’s music campaign, Zippo Encore. A 360 degree brand experience, Zippo Encore highlights the company’s rich heritage in music and art via unique on-site festival activations, contests, and other impactful programs that engage fans both online and off.

 

“Zippo windproof lighters have a longstanding connection with music,” said Brent Tyler, Global Brand Manager, Zippo Manufacturing Company. “They have been held high by fans to salute performers, featured on album sleeves, and even sampled in songs – Zippo Encore exists to celebrate this connection. Coming off last year’s success, we wanted to make sure we did things bigger and better this year. We wanted to further connect with consumers through our common love, music, in unique and exciting ways.”

 

Taking Mayhem to a New Level
Building off of the great success of last year’s activation, Zippo Encore will once again sponsor the 6thannual Rockstar Energy Drink Mayhem Festival, North America’s longest running and most successful touring metal and rock focused festival. Expanding beyond metal and rock, Zippo Encore will be announcing its sponsorship of two additional summer concert series this spring, in the alternative and country genres.

 

During the Rockstar Energy Drink Mayhem Festival, Zippo Encore will provide unique experiences that will resonate with the overall goal of engaging fans of the brand and music at every step. One unique experience is the first ever Zippo Encore Artist Custom Program.  The program will be the first of its kind, with custom lighters created at the hands of the musicians themselves.  The musicians were encouraged to create a design for their own Zippo lighter and these unique forms of artistic expression will be on sale at the Zippo Encore booth during the Rockstar Energy Drink Mayhem Festival.

 

In addition, fans will be able to submit their own artwork for a chance to have their design become the official Rockstar Energy Drink Mayhem Festival Zippo Lighter. The winning designer will receive the custom lighter, VIP tickets and pit passes to a Rockstar Energy Drink Mayhem Festival show of their choosing. The window for submissions will open March 25th and last through May 25th; fans can enter and find out details about the contest on ZippoEncore.com.

 

Adding another element to its presence at the Rockstar Energy Drink Mayhem Festival, Zippo Encore will also be working with model, actress and webhost, Jayme Foxx. Miss Foxx will be live tweeting and posting photos to Instagram for Zippo Encore and will also be hosting several web-based videos about her time and dealings on the open highway with the brand during this year’s festivals.

 

Honoring our Nation’s Heroes
Zippo has also aligned with the official charity of the 6th annual Rockstar Energy Drink Mayhem Festival, Metal of Honor – an umbrella organization that supports regional and national veteran affair focused charities throughout America. As part of this partnership, Zippo will create the official 2013 Metal of Honor lighter which will be available for purchase during the Rockstar Energy Drink Mayhem Festival this summer. One-hundred percent of the profits from the sale of these exclusive lighters will be donated to Metal of Honor to help support the work they do for veterans around the country.

 

“We couldn’t be more proud to be associated with this great charity. Here at Zippo, the military is part of our DNA and veterans and those who currently serve will always hold a special place in our hearts. We’re excited to be able to support Metal of Honor and their charitable works through Zippo Encore,” added Tyler.

 

Read the whole article here.

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