Check out the details of the recent partnership between Zippo Encore and Lee Brice!
Zippo Encore will hit the road with breakout country artist Lee Brice from May 4 through August 24, 2013 when Lee joins Brad Paisley as special guest on the Beat This Summer Tour presented by Cracker Barrel Old Country Store®.
This marks Zippo Encore’s first partnership in the country music market, as part of their efforts to continue to engage all genres of music fans.
Lee proclaims, “I’m ready to get the “Beat This Summer” tour started and welcome Zippo Lighters out on the road! The Zippo Encore program is a great way to bring some extra time to meet those fans. I had a lot of fun designing my custom lighter and can’t wait to see them flickering in the crowd every night.”
Brice is touring in support of his critically acclaimed sophomore album, Hard 2 Love (Curb Records), which features three consecutive #1 country singles: “I Drive Your Truck,” “A Woman Like You” and “Hard To Love”. The four-time Academy of Country Music award nominee will release his new single “Parking Lot Party” on May 13. Hard 2 Love was named one of the New York Times’ Top 10 Albums of 2012 alongside artists including Frank Ocean, Kesha and Taylor Swift. iTunes also handpicked the album as part of their Best of 2012 feature as the “Top Country Breakthrough Album of the Year.” For more information, visit www.leebrice.com.
As part of the Zippo Encore Artist Custom Series, Lee is designing two custom Zippo lighters for sale exclusively on the road this summer. One lighter will feature South Carolina’s palm tree and crescent moon flag and the other a wooden guitar with an authentic printed Lee Brice autograph, both designed by Lee himself.
Fans can download the free Zippo Lighter app available for iPhone and Android and receive a Lee Brice design for their virtual lighter that he created featuring South Carolina’s flag.
Lee will also be doing autograph signings at the Zippo Encore booth in five markets during the tour. Autograph signings are scheduled for May 10 (Noblesville, IN), June 8 (Raleigh, NC), July 12 (Darien Center, NY), July 27 (Dallas, TX) and August 24 (San Bernadino, CA).
Concertgoers can visit the Zippo Encore booth to spin the prize wheel for prizes from Zippo like seat upgrades and lighters. Also, fans are given the opportunity to design their own custom lighter and enter it into the daily design contest. One lucky winner at each tour stop will receive a Zippo Lighter. At the end of the tour, a grand-prize winner will have their custom lighter design made into a real lighter by Zippo! Zippo lighters can be customized at anytime here: www.Zippo.com/customize.
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