BED HEAD BY TIGI COACHELLA 2017 - Entertainment 3Sixty

COACHELLA 2017

OBJECTIVES

Find Bed Head by TIGI a hip home to style, sample, and create buzz during one of the biggest events in music, Coachella in Palm Springs, CA, and design, build, and manage their activation.

E3SIXTY SOLUTIONS

Event strategy, event research/negotiation, footprint design, staffing, logistics, and field communication
Aligned Bed Head with Vestal Village – a yearly day- and night-time event during week 1 of Coachella
Concepted and executed brand footprint unique to the event
Worked hand in hand with event producers on content, PR, and media opportunities
Created branded elements to ensure brand was present at multiple touch points around event site

RESULTS

5,080 event attendees including 820 weekend campers
5,200 samples handed out to GA consumers
100 gift bags handed out to VIP consumers and artists
500 consumers styled at dry style bar each day with a 2 hour waiting list at all times
549 photos taken at branded photo moments
13.7MM media and email impressions
38.2MM social media impressions

GALLERY