COACHELLA 2017
BED HEAD BY TIGI
OBJECTIVES
- Find Bed Head by TIGI a hip home to style, sample, and create buzz during one of the biggest events in music, Coachella in Palm Springs, CA, and design, build, and manage their activation.
E3SIXTY SOLUTIONS
- Event strategy, event research/negotiation, footprint design, staffing, logistics, and field communication
- Aligned Bed Head with Vestal Village – a yearly day- and night-time event during week 1 of Coachella
- Concepted and executed brand footprint unique to the event
- Worked hand in hand with event producers on content, PR, and media opportunities
- Created branded elements to ensure brand was present at multiple touch points around event site
RESULTS
- 5,080 event attendees including 820 weekend campers
- 5,200 samples handed out to GA consumers
- 100 gift bags handed out to VIP consumers and artists
- 500 consumers styled at dry style bar each day with a 2 hour waiting list at all times
- 549 photos taken at branded photo moments
- 13.7MM media and email impressions
- 38.2MM social media impressions
GALLERY
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