CAYMAN JACK

OBJECTIVES

  • Construct a memorable and uniquely crafted experience for festival attendees, giving consumers the opportunity to sample Cayman Jack’s premium prepared cocktails.

E3SIXTY SOLUTIONS

  • Footprint design/fabrication, event research/negotiation, staffing, logistics, and field communication
  • Aligned Cayman Jack with lifestyle events in focus markets of Raleigh, Houston, Nashville and Milwaukee, with additional events taking place in Chicago and Minneapolis
  • Creation and execution of consumer on-site experience including custom craft margarita bar, blow dart game, and sampling

RESULTS

  • 15 events
  • 34,236 samples
  • 8,364 consumer interactions (blow dart game)
  • 276,100 total event attendees

GALLERY

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