Skip to content
OBJECTIVES
- Construct a memorable and uniquely crafted
experience for festival attendees, giving consumers the
opportunity to sample Cayman Jack’s premium
prepared
cocktails.
E3SIXTY SOLUTIONS
- Footprint design/fabrication, event
research/negotiation, staffing, logistics, and field
communication
- Aligned Cayman Jack with
lifestyle events in focus markets of Raleigh, Houston,
Nashville and Milwaukee, with additional events taking
place in Chicago and Minneapolis
- Creation
and
execution of consumer on-site experience including
custom craft margarita bar, blow dart game, and
sampling
RESULTS
- 15 events
- 34,236 samples
- 8,364
consumer interactions (blow dart game)
- 276,100
total event attendees
Previous
Next