KING’S HAWAIIAN

Execute brand partnership of concert series by designing and building the brand’s activation which featured food and games for concert attendees to enjoy while promoting King’s Hawaiian bread and barbeque sauce products.

Concepted and produced “block party” themed activation space which was on-site at 8 of the concerts in Central Park
Hired manager, assistant manager, and a team of brand ambassadors to run the activation and represent the brand
Worked with brand to create food sampling option – partnered with caterer to make breakfast sandwiches which featured King’s Hawaiian rolls and barbeque sauce with flavors that changed weekly
Produced and provided concert goers with branded premiums
Created branded interactive games for consumer engagement

Footprint was shown on TV to 9,933,00 viewers
6,250 breakfast sandwiches made with the Original King’s Hawaiian Sweet Rolls served
11,100 premiums distributed
23,857 contest entries