LIVE WITH JOSE MANGIN 2020

ZIPPO ENCORE

OBJECTIVES

  • Create and produce a video series focusing on rewarding loyal Zippo consumers with uplifting content during the COVID-19 pandemic.

E3SIXTY SOLUTIONS

  • Contracted Jose Mangin as the host of the series
  • Worked with Jose and artist management teams to lock in weekly celebrity guests
  • Researched and procured live streaming solution and graphic assets
  • Utilized Project M’s network of Facebook pages (Revolver Magazine, Inked Magazine, The Tattoo Page, Mom’s Got Ink, etc.) to amplify the series
  • Worked hand in hand with Zippo’s PR team to ensure media coverage

RESULTS

  • Original plan to do series of 5 videos was extended to 8 after the wild success of the first round
  • Over 1.5MM total viewers
  • 155K Zippo Encore + Zippo Social Reach
  • 141K Jose Mangin Social Reach
  • 3M+ Project M Network Reach
  • 35M+ Media Impressions
  • 11,400+ entries into two sweepstakes
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