LIVE WITH JOSE MANGIN 2020
ZIPPO ENCORE
OBJECTIVES
- Create and produce a video series focusing on rewarding loyal Zippo consumers with uplifting content during the COVID-19 pandemic.
E3SIXTY SOLUTIONS
- Contracted Jose Mangin as the host of the series
- Worked with Jose and artist management teams to lock in weekly celebrity guests
- Researched and procured live streaming solution and graphic assets
- Utilized Project M’s network of Facebook pages (Revolver Magazine, Inked Magazine, The Tattoo Page, Mom’s Got Ink, etc.) to amplify the series
- Worked hand in hand with Zippo’s PR team to ensure media coverage
RESULTS
- Original plan to do series of 5 videos was extended to 8 after the wild success of the first round
- Over 1.5MM total viewers
- 155K Zippo Encore + Zippo Social Reach
- 141K Jose Mangin Social Reach
- 3M+ Project M Network Reach
- 35M+ Media Impressions
- 11,400+ entries into two sweepstakes
GALLERY
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