Country Music Rocks: Jerrod Niemann Partners With Zippo Encore For Summer 2014 Tour Dates

Online publication Country Music Rocks covered the exciting new partnership between Jerrod Niemann and Zippo Encore: Zippo Encore today announces a partnership with country music star Jerrod Niemann. Through the collaboration, Zippo Encore will join Niemann’s summer tour, for all appearances from May through September.   At each concert stop, Zippo Encore’s pop-up retail shop […]

Billboard: Zippo, Bandsintown Light a Fire Under Music Brand Partnerships

Zippo’s recent partnership with Bandsintown was profiled by Billboard:   At concerts today, it’s more common to see a fan with a smartphone in the air then waving a lighter. But a new partnership between lighter manufacturer Zippo and popular live music application Bandsintown combines both actions.   Announced Thursday (Sept. 12), the partnership includes […]

Zippo Encore Joins Lee Brice on the “Beat This Summer Tour”

Check out the details of the recent partnership between Zippo Encore and Lee Brice!   Zippo Encore will hit the road with breakout country artist Lee Brice from May 4 through August 24, 2013 when Lee joins Brad Paisley as special guest on the Beat This Summer Tour presented by Cracker Barrel Old Country Store®. […]

MediaPost: Zippo Lights Up For Concert Series

MediaPost’s MarketingDaily blog featured Zippo & Mayhem Festival:   Zippo, perhaps the most righteous lighter, got into the music marketing scene last year (which makes sense if you have one and need to show your love at a concert) with a “Mayhem”-themed program, and is back for more. The Bradford, Penn.-based company is launching a […]

Yahoo! News: Zippo Encore Keeps Flame Going

Yahoo! Finance News recently profiled Zippo Encore. Here’s what they have to say:   Today, Zippo, maker of the world famous windproof pocket lighter, is launching the next phase of the company’s music campaign, Zippo Encore. A 360 degree brand experience, Zippo Encore highlights the company’s rich heritage in music and art via unique on-site festival […]