Challenge:
Pop quiz! King’s Hawaiian wanted to elevate their Back-to-School initiative using experiential marketing. But they needed to engage the entire household – reaching parents and kids – without adding significant cost to the marketing budget within the calendar year. Fortunately, we had studied hard and knew the answer.
Strategy:
Entertainment 3Sixty had a few ideas in our lunch box – from brand activation school bus tours to retail partnerships. Ultimately, we decided to look within our network for a flexible environment and experience that matched the high-energy excitement and fun of the King’s Hawaiian brand. Class was definitely in session.
Solutions:
We hit all of the right notes, partnering with the Kidz Bop Live 2022 Tour and repurposing existing King’s Hawaiian assets to deliver a high-impact but affordable brand activation experience. After mapping out the locations and audiences with the greatest potential, we took King’s Hawaiian family-friendly games and engagements (like Plinko) on an eight-city “Kidz Bop” tour, complete with sampling and couponing. King’s Hawaiian and Kidz Bop we’re quite the duo, garnering great fan support and placing products in front of a perfectly targeted audience. Cue the applause.
8
Cities
756,894
Impressions by
Miles Driven
11,605
Samples
Distributed
8,612
Premiums
Delivered
