Pop quiz! King’s Hawaiian wanted to elevate their Back-to-School initiative using experiential marketing. But they needed to engage the entire household – reaching parents and kids – without adding significant cost to the marketing budget within the calendar year. Fortunately, we had studied hard and knew the answer.
Entertainment 3Sixty had a few ideas in our lunch box – from brand activation school bus tours to retail partnerships. Ultimately, we decided to look within our network for a flexible environment and experience that matched the high-energy excitement and fun of the King’s Hawaiian brand. Class was definitely in session.
We hit all of the right notes, partnering with the Kidz Bop Live 2022 Tour and repurposing existing King’s Hawaiian assets to deliver a high-impact but affordable brand activation experience. After mapping out the locations and audiences with the greatest potential, we took King’s Hawaiian family-friendly games and engagements (like Plinko) on an eight-city “Kidz Bop” tour, complete with sampling and couponing. King’s Hawaiian and Kidz Bop we’re quite the duo, garnering great fan support and placing products in front of a perfectly targeted audience. Cue the applause.