Kidz Bop Live Tour

Challenge:

Pop quiz! King’s Hawaiian wanted to elevate their Back-to-School initiative using experiential marketing. But they needed to engage the entire household – reaching parents and kids – without adding significant cost to the marketing budget within the calendar year. Fortunately, we had studied hard and knew the answer.

Strategy:

Entertainment 3Sixty had a few ideas in our lunch box – from brand activation school bus tours to retail partnerships. Ultimately, we decided to look within our network for a flexible environment and experience that matched the high-energy excitement and fun of the King’s Hawaiian brand. Class was definitely in session.

Solutions:

We hit all of the right notes, partnering with the Kidz Bop Live 2022 Tour and repurposing existing King’s Hawaiian assets to deliver a high-impact but affordable brand activation experience. After mapping out the locations and audiences with the greatest potential, we took King’s Hawaiian family-friendly games and engagements (like Plinko) on an eight-city “Kidz Bop” tour, complete with sampling and couponing. King’s Hawaiian and Kidz Bop we’re quite the duo, garnering great fan support and placing products in front of a perfectly targeted audience. Cue the applause.

8

Cities

756,894

Impressions by
Miles Driven

11,605

Samples
Distributed

8,612

Premiums
Delivered

King's Hawaiian - Kidz Bop 06
King's Hawaiian - Kidz Bop 01
King's Hawaiian - Kidz Bop 05
King's Hawaiian - Kidz Bop 11
King's Hawaiian - Kidz Bop 04
King's Hawaiian - Kidz Bop 08
King's Hawaiian - Kidz Bop 10