Challenge:
Takis wanted to level up their spring break game in 2024 with a fiery set of activations reaching Gen Z consumers where they already were during peak spring break times. Our ask included delivering moments which spark serious interaction with the brand, encouraging sharing beyond the event, generating content for the brand, and heating up their relationship with new and existing fans alike. Samples, impressions, and attendance numbers were all key here.
Strategy:
We took the Takis experience to Spring Breakers where they were partying and delivered a one-of-a-kind experience, times three, that passed the vibe check. Keeping Gen Z in mind every step of the way, we dug into research and planned partnerships to pop off in Panama City Beach, Miami Beach, and Santa Monica. The blazing activations were designed as unique as each Takis flavor to deliver the sizzle exactly how each crowd would respond the best.
Solutions:
This trio of activations truly turned up the heat on spring break, serving up an immersive and engaging experience that was nothing short of spicy fun. Each location featured specially made assets, irresistible interactive activities, and tons of tasty snacks. From posing inside a Takis bag in Panama City Beach to custom t-shirt crafting in Miami Beach to fully-loaded “Walking Takis” taking sampling to another level in Santa Monica, each location became a purple paradise delighting the Gen Z masses. From Takis towels and bucket hats to friendly-yet-fiery challenges and the one-and-only DJ Fuego, each experience was one the crowds won’t soon forget.
118,500+
Samples
9,200+
Premiums Distributed
Hundreds of Uses of
#TakisSB24 on Social
3 Venues
/ 13 Activation Days
