MediaPost: Zippo Lights Up For Concert Series

MediaPost’s MarketingDaily blog featured Zippo & Mayhem Festival:   Zippo, perhaps the most righteous lighter, got into the music marketing scene last year (which makes sense if you have one and need to show your love at a concert) with a “Mayhem”-themed program, and is back for more. The Bradford, Penn.-based company is launching a […]

Billboard: How iHome Became the Title Sponsor for Identity Fest

Billboard wrote about the partnership between Identity Festival and iHome:   After a respectable 2011 debut that sold 150,000 tickets over 19 dates behind headliners like Kaskade and Skrillex, Live Nation’s touring Identity Festival is back for a second year. The tour kicks off July 19 in Cincinnati, Ohio, with headliners Eric Prydz and Wolfgang […]

Music Industry Management and Marketing Executives Launch ‘Entertainment 3Sixty’

The Business Journals featured our launch on their news wire:   Los Angeles and Dallas based Entertainment 3Sixty announces its official launch today. The company’s primary focus is developing innovative brand partnership programs by aligning with live music properties including: artists, venues, tours and festivals that touch consumers at a true passion point. Entertainment 3Sixty’s ability to navigate the entertainment world comes […]