LOLLAPALOOZA 2017

BED HEAD BY TIGI

OBJECTIVES

  • Create the Bed Head Hotel in Chicago during Lollapalooza geared towards media, influencers, celebrities, and festival-goers for the brand to style, sample, and build PR buzz.

E3SIXTY SOLUTIONS

  • Event strategy, production partner research/negotiation, footprint design, staffing, logistics, and field communication
  • Along with Enter, aligned Bed Head with the Hard Rock Hotel
  • Concepted and executed brand footprint unique to the event
  • Worked hand in hand with production partner on talent acquisition, design elements, content, PR, and media opportunities
  • Created branded elements including door tags, key cards, and signage to further convey the hotel takeover

RESULTS

  • 1,000+ event attendees
  • Notable guests included Rumer Willis, Brandi Cyrus, Dani Thorne, The Naven Twins, and Lindsay Luv
  • 750MM+ media impressions
  • Media outlets included Chicago Magazine, Celebuzz, People, E! Online, Extra TV, and OK! Magazine
  • 19MM+ social media impressions
  • 381 room drops of product
  • 200 VIP bags distributed
  • 2,600 RSVPs
  • 3 hr wait for styling stations the entire duration of the event
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