LOLLAPALOOZA 2018
BED HEAD BY TIGI
OBJECTIVES
- Create the Bed Head Hotel in Chicago, an interactive event experience during Lollapalooza geared towards media, influencers, celebrities, and festival- goers for the brand to style, sample, and build social and PR buzz.
E3SIXTY SOLUTIONS
- Event strategy, production partner negotiation, footprint design, staffing, logistics, and field communication
- Along with Enter, aligned Bed Head with the Freehand Hotel
- Concepted and executed brand footprint unique to the event including full takeover of hotel lobby and penthouses
- Worked hand in hand with production partner on talent acquisition, design elements, content, PR, and media opportunities
- Created branded elements including bandanas designed by JonBoy, door tags, key cards, scratch off cards, cups, and signage to further convey the hotel takeover
RESULTS
- 1,000+ event attendees
- Notable guests included Madison Beer, Dani Thorne, Alissa Jo, Amber James, Bobby Alt, and Brie Vinate
- 617MM+ total media reach
- Media outlets included Spingo, Daily Mail UK, WGN-TV, Time Out Chicago, Celebuzz, and Extra
- 6.8MM+ total social media reach
- 215 room drops of product
- Multi-hour wait for styling stations the entire duration of the event
GALLERY
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