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OBJECTIVES
- Create the Bed Head Hotel in Chicago, an
interactive event experience during Lollapalooza geared
towards media, influencers, celebrities, and festival-
goers for the brand to style, sample, and build social
and PR buzz.
E3SIXTY SOLUTIONS
- Event strategy, production partner negotiation,
footprint design, staffing, logistics, and field
communication
- Along with Enter, aligned Bed
Head with the Freehand Hotel
- Concepted and
executed brand footprint unique to the event including
full takeover of hotel lobby and penthouses
- Worked hand in hand with production partner on
talent acquisition, design elements, content, PR, and
media opportunities
- Created branded elements
including bandanas designed by JonBoy, door tags, key
cards, scratch off cards, cups, and signage to further
convey the hotel takeover
RESULTS
- 1,000+ event attendees
- Notable guests
included Madison Beer, Dani Thorne, Alissa Jo, Amber
James, Bobby Alt, and Brie Vinate
- 617MM+ total
media reach
- Media outlets included Spingo,
Daily Mail UK, WGN-TV, Time Out Chicago, Celebuzz,
and Extra
- 6.8MM+ total social media reach
- 215 room drops of product
- Multi-hour wait
for styling stations the entire duration of the event
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