BED HEAD BY TIGI

Create the Bed Head Hotel in Chicago, an interactive event experience during Lollapalooza geared towards media, influencers, celebrities, and festival- goers for the brand to style, sample, and build social and PR buzz.

Event strategy, production partner negotiation, footprint design, staffing, logistics, and field communication
Along with Enter, aligned Bed Head with the Freehand Hotel
Concepted and executed brand footprint unique to the event including full takeover of hotel lobby and penthouses
Worked hand in hand with production partner on talent acquisition, design elements, content, PR, and media opportunities
Created branded elements including bandanas designed by JonBoy, door tags, key cards, scratch off cards, cups, and signage to further convey the hotel takeover

1,000+ event attendees
Notable guests included Madison Beer, Dani Thorne, Alissa Jo, Amber James, Bobby Alt, and Brie Vinate
617MM+ total media reach
Media outlets included Spingo, Daily Mail UK, WGN-TV, Time Out Chicago, Celebuzz, and Extra
6.8MM+ total social media reach
215 room drops of product
Multi-hour wait for styling stations the entire duration of the event