LOLLAPALOOZA 2018

BED HEAD BY TIGI

OBJECTIVES

  • Create the Bed Head Hotel in Chicago, an interactive event experience during Lollapalooza geared towards media, influencers, celebrities, and festival- goers for the brand to style, sample, and build social and PR buzz.

E3SIXTY SOLUTIONS

  • Event strategy, production partner negotiation, footprint design, staffing, logistics, and field communication
  • Along with Enter, aligned Bed Head with the Freehand Hotel
  • Concepted and executed brand footprint unique to the event including full takeover of hotel lobby and penthouses
  • Worked hand in hand with production partner on talent acquisition, design elements, content, PR, and media opportunities
  • Created branded elements including bandanas designed by JonBoy, door tags, key cards, scratch off cards, cups, and signage to further convey the hotel takeover

RESULTS

  • 1,000+ event attendees
  • Notable guests included Madison Beer, Dani Thorne, Alissa Jo, Amber James, Bobby Alt, and Brie Vinate
  • 617MM+ total media reach
  • Media outlets included Spingo, Daily Mail UK, WGN-TV, Time Out Chicago, Celebuzz, and Extra
  • 6.8MM+ total social media reach
  • 215 room drops of product
  • Multi-hour wait for styling stations the entire duration of the event
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