BED HEAD BY TIGI

Create an interactive event experience for consumers, celebrities, influencers, media, and special guests of TIGI during Lollapalooza weekend in Chicago.

Event strategy, production partner negotiation, footprint design, sponsor acquisition, staffing, logistics, and field communication
Along with Enter, aligned Bed Head with the Freehand Hotel and renewed contract
Concepted and executed brand footprint unique to the event including full takeover of hotel lobby and penthouses
Worked hand in hand with production partner and PR team on talent acquisition, design elements, content, staffing, and media opportunities
Created branded elements including door tags, key cards, cups, pillows, t-shirts, and signage to convey the hotel takeover

2,100+ event attendees
Notable guests included Victoria Justice, Madison Grace, Hayley Kiyoko, Tayla Parx, Dani Thorne, Brittany Sky, and Brie Vinate
8,950,000,000+ total press impressions
Media outlets included Yahoo, MSN, AOL, People, US Weekly Magazine, Celeb Mafia, Just Jared, WGN TV, PopSugar, NYLON
34,400,000+ total social media reach
215 room drops of product
Multi-hour wait for styling stations the entire duration of the event
214 styling appointments