LOLLAPALOOZA 2019

BED HEAD BY TIGI

OBJECTIVES

  • Create an interactive event experience for consumers, celebrities, influencers, media, and special guests of TIGI during Lollapalooza weekend in Chicago.

E3SIXTY SOLUTIONS

  • Event strategy, production partner negotiation, footprint design, sponsor acquisition, staffing, logistics, and field communication
  • Along with Enter, aligned Bed Head with the Freehand Hotel and renewed contract
  • Concepted and executed brand footprint unique to the event including full takeover of hotel lobby and penthouses
  • Worked hand in hand with production partner and PR team on talent acquisition, design elements, content, staffing, and media opportunities
  • Created branded elements including door tags, key cards, cups, pillows, t-shirts, and signage to convey the hotel takeover

RESULTS

  • 2,100+ event attendees
  • Notable guests included Victoria Justice, Madison Grace, Hayley Kiyoko, Tayla Parx, Dani Thorne, Brittany Sky, and Brie Vinate
  • 8,950,000,000+ total press impressions
  • Media outlets included Yahoo, MSN, AOL, People, US Weekly Magazine, Celeb Mafia, Just Jared, WGN TV, PopSugar, NYLON
  • 34,400,000+ total social media reach
  • 215 room drops of product
  • Multi-hour wait for styling stations the entire duration of the event
  • 214 styling appointments
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