LOLLAPALOOZA 2019
BED HEAD BY TIGI
OBJECTIVES
- Create an interactive event experience for consumers, celebrities, influencers, media, and special guests of TIGI during Lollapalooza weekend in Chicago.
E3SIXTY SOLUTIONS
- Event strategy, production partner negotiation, footprint design, sponsor acquisition, staffing, logistics, and field communication
- Along with Enter, aligned Bed Head with the Freehand Hotel and renewed contract
- Concepted and executed brand footprint unique to the event including full takeover of hotel lobby and penthouses
- Worked hand in hand with production partner and PR team on talent acquisition, design elements, content, staffing, and media opportunities
- Created branded elements including door tags, key cards, cups, pillows, t-shirts, and signage to convey the hotel takeover
RESULTS
- 2,100+ event attendees
- Notable guests included Victoria Justice, Madison Grace, Hayley Kiyoko, Tayla Parx, Dani Thorne, Brittany Sky, and Brie Vinate
- 8,950,000,000+ total press impressions
- Media outlets included Yahoo, MSN, AOL, People, US Weekly Magazine, Celeb Mafia, Just Jared, WGN TV, PopSugar, NYLON
- 34,400,000+ total social media reach
- 215 room drops of product
- Multi-hour wait for styling stations the entire duration of the event
- 214 styling appointments
GALLERY
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