LONDON MURAL FESTIVAL 2020
HOUSE OF ZIPPO
OBJECTIVES
- Leverage art as a consumer passion point, and position Zippo as a relevant part of the street art world
- Support Zippo’s sponsorship of London Mural Festival
- Create and build an art x retail pop up space located in the heart of London
- Promote the debut of Zippo’s 540 Colour process lighter designs
E3SIXTY SOLUTIONS
- Developed and executed program pre- promotional plan, including partnerships with local event guides and the festival
- Concepted pop up design and consumer experience
- Researched and negotiated venue in high traffic area of London
- Engaged 10 street artists for participation in the pop up activation
- Worked with production partner to fabricate all elements of the unique space
- Booked, trained, and managed brand ambassador and security staff
- Followed all local and national COVID-19 protocol to ensure attendee safety
RESULTS
- 700+ attendees
- 160,000,000+ media reach
- 590,000+ social media reach
- Media outlets included Hello!, MSN, Buzzfeed, Culture Trip, and The Guardian
- Time Out London partnership received 298,000+ impressions
GALLERY
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