LONDON MURAL FESTIVAL 2020

HOUSE OF ZIPPO

OBJECTIVES

  • Leverage art as a consumer passion point, and position Zippo as a relevant part of the street art world
  • Support Zippo’s sponsorship of London Mural Festival
  • Create and build an art x retail pop up space located in the heart of London
  • Promote the debut of Zippo’s 540 Colour process lighter designs

E3SIXTY SOLUTIONS

  • Developed and executed program pre- promotional plan, including partnerships with local event guides and the festival
  • Concepted pop up design and consumer experience
  • Researched and negotiated venue in high traffic area of London
  • Engaged 10 street artists for participation in the pop up activation
  • Worked with production partner to fabricate all elements of the unique space
  • Booked, trained, and managed brand ambassador and security staff
  • Followed all local and national COVID-19 protocol to ensure attendee safety

RESULTS

  • 700+ attendees
  • 160,000,000+ media reach
  • 590,000+ social media reach
  • Media outlets included Hello!, MSN, Buzzfeed, Culture Trip, and The Guardian
  • Time Out London partnership received 298,000+ impressions
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