KING’S HAWAIIAN BREAKFAST BUNGALOW 2020

Create a food-centric branded breakfast pop-up restaurant experience for King’s Hawaiian in a high-traffic location in New York City including several social-worthy “Instagrammable moments” and partnership with local celebrity chef.

Built and executed pre-promo program including partnerships with surrounding hotels, local event guides, radio, and OOH
Researched and negotiated venue in high traffic area of Midtown Manhattan; obtained all necessary permits and inspections
Designed and fabricated one-of-a-kind space with 6 Instagrammable moments
Hired catering company to design and build food spaces and facilitate food service
Booked, trained, and managed market manager, brand ambassador, and security staff

2,200+ tickets sold
250,000,000+ local and national earned media impressions
177,990,000+ media impressions
50,000,000+ social media impressions
82% key message penetration
Campaign results overdelivered in all aspects with paid, earned and organic media impressions exceeding goals by an average 20%
Media outlets included Forbes, Elite Daily, Thrillist, Delish, Eater, Inside Edition, Yahoo! Lifestyle, NYC.com
Digital billboard received 377,000+ impressions
iHeart Media partnership received 8,300,000+ impressions

KING’S HAWAIIAN