BREAKFAST BUNGALOW 2020
KING’S HAWAIIAN
OBJECTIVES
- Create a food-centric branded breakfast pop-up restaurant experience for King’s Hawaiian in a high-traffic location in New York City including several social-worthy “Instagrammable moments” and partnership with local celebrity chef.
E3SIXTY SOLUTIONS
- Built and executed pre-promo program including partnerships with surrounding hotels, local event guides, radio, and OOH
- Researched and negotiated venue in high traffic area of Midtown Manhattan; obtained all necessary permits and inspections
- Designed and fabricated one-of-a-kind space with 6 Instagrammable moments
- Hired catering company to design and build food spaces and facilitate food service
- Booked, trained, and managed market manager, brand ambassador, and security staff
RESULTS
- 2,200+ tickets sold
- 250,000,000+ local and national earned media impressions
- 177,990,000+ media impressions
- 50,000,000+ social media impressions
- 82% key message penetration
- Campaign results overdelivered in all aspects with paid, earned and organic media impressions exceeding goals by an average 20%
- Media outlets included Forbes, Elite Daily, Thrillist, Delish, Eater, Inside Edition, Yahoo! Lifestyle, NYC.com
- Digital billboard received 377,000+ impressions
- iHeart Media partnership received 8,300,000+ impressions
GALLERY
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