BREAKFAST BUNGALOW 2020

KING’S HAWAIIAN

OBJECTIVES

  • Create a food-centric branded breakfast pop-up restaurant experience for King’s Hawaiian in a high-traffic location in New York City including several social-worthy “Instagrammable moments” and partnership with local celebrity chef.

E3SIXTY SOLUTIONS

  • Built and executed pre-promo program including partnerships with surrounding hotels, local event guides, radio, and OOH
  • Researched and negotiated venue in high traffic area of Midtown Manhattan; obtained all necessary permits and inspections
  • Designed and fabricated one-of-a-kind space with 6 Instagrammable moments
  • Hired catering company to design and build food spaces and facilitate food service
  • Booked, trained, and managed market manager, brand ambassador, and security staff

RESULTS

  • 2,200+ tickets sold
  • 250,000,000+ local and national earned media impressions
  • 177,990,000+ media impressions
  • 50,000,000+ social media impressions
  • 82% key message penetration
  • Campaign results overdelivered in all aspects with paid, earned and organic media impressions exceeding goals by an average 20%
  • Media outlets included Forbes, Elite Daily, Thrillist, Delish, Eater, Inside Edition, Yahoo! Lifestyle, NYC.com
  • Digital billboard received 377,000+ impressions
  • iHeart Media partnership received 8,300,000+ impressions
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