SOBEWFF 2018
KING’S HAWAIIAN
OBJECTIVES
- As a second year sponsor, King’s Hawaiian expanded it’s footprint at the South Beach Food & Wine Festival. The brand participated in 3 major events over the course of the festival with 3 different activations that included: Grand Tasting, Art of Tiki/Taste of Aloha Presented by Kings Hawaiian and Bacardi Rum and Bass
- Each activation was designed to increase brand awareness, build King’s Hawaiian’s association with irresistible foods and leave consumers inspired by Hawaiian foods
E3SIXTY SOLUTIONS
- Concepted and executed brand footprint unique to each of the 3 event activations
- Liaison with events
- Designed and produced premiums
- Designed staff uniforms
- Managed sampling (product delivery, catering, chefs)
- Staffing and logistics
RESULTS
- Across all 3 activations, distributed:
- 12,248 samples of delicious Hawaiian foods featuring King’s Hawaiian products
- 9.700 premiums
- 1,000 coupons
GALLERY
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