OBJECTIVES

• As a second year sponsor, King’s Hawaiian expanded it’s footprint at the South Beach Food & Wine Festival. The brand participated in 3 major events over the course of the festival with 3 different activations that included: Grand Tasting, Art of Tiki/Taste of Aloha Presented by Kings Hawaiian and Bacardi Rum and Bass
• Each activation was designed to increase brand awareness, build King’s Hawaiian’s association with irresistible foods and leave consumers inspired by Hawaiian foods