SOBEWFF 2018

KING’S HAWAIIAN

OBJECTIVES

  • As a second year sponsor, King’s Hawaiian expanded it’s footprint at the South Beach Food & Wine Festival. The brand participated in 3 major events over the course of the festival with 3 different activations that included: Grand Tasting, Art of Tiki/Taste of Aloha Presented by Kings Hawaiian and Bacardi Rum and Bass
  • Each activation was designed to increase brand awareness, build King’s Hawaiian’s association with irresistible foods and leave consumers inspired by Hawaiian foods

E3SIXTY SOLUTIONS

  • Concepted and executed brand footprint unique to each of the 3 event activations
  • Liaison with events
  • Designed and produced premiums
  • Designed staff uniforms
  • Managed sampling (product delivery, catering, chefs)
  • Staffing and logistics

RESULTS

  • Across all 3 activations, distributed:
  • 12,248 samples of delicious Hawaiian foods featuring King’s Hawaiian products
  • 9.700 premiums
  • 1,000 coupons
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