ACTIVATION PROGRAM 2019
LEAP
OBJECTIVES
- Design, build, and send a branded activation to 18 large-scale events throughout 2019.
E3SIXTY SOLUTIONS
- Footprint design, staffing (tour manager and labor), logistics, and field communication
- Concepted and executed brand footprint unique to the program
- Created branded elements including walls, counters, interactive components, and signage
- Trucked, built, and struck footprint at 18 events across the country throughout the year
- Liaised with venue/event management in advance of shows
RESULTS
- Brand exposed to 1,255,000+ event attendees (missing data from 3 events)
- Set up, oversaw, and broke down footprint at 18 festivals/events
- Information needed for client recaps delivered in a timely manner
- Budgets reconciled monthly
GALLERY
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