ACTIVATION PROGRAM 2019

LEAP

OBJECTIVES

  • Design, build, and send a branded activation to 18 large-scale events throughout 2019.

E3SIXTY SOLUTIONS

  • Footprint design, staffing (tour manager and labor), logistics, and field communication
  • Concepted and executed brand footprint unique to the program
  • Created branded elements including walls, counters, interactive components, and signage
  • Trucked, built, and struck footprint at 18 events across the country throughout the year
  • Liaised with venue/event management in advance of shows

RESULTS

  • Brand exposed to 1,255,000+ event attendees (missing data from 3 events)
  • Set up, oversaw, and broke down footprint at 18 festivals/events
  • Information needed for client recaps delivered in a timely manner
  • Budgets reconciled monthly
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