ZIPPO ENCORE

Continue to develop Zippo’s global music program, Zippo Encore, to position the iconic company as a lifestyle brand within Europe
Leverage social media and produce compelling content to tell the Encore story throughout the year

Program strategy, event research/negotiation, footprint design, content strategy/creation, staffing, logistics, and field communication
Aligned Zippo with relevant events in the music space
- Rock am Ring (Germany), Download Festival UK, Lollapalooza Paris, and Download Festival Madrid
- Worked with festival partners to design exclusive custom lighters
Added data capture platform to the activation
Took the popular “Dudes Talking S#*t in a Truck” content series hosted by Jose Mangin to the UK for the first time, but with a very British twist – artist interviews were filmed in a branded black cab
Zippo Hot Seat – consumers got the chance to view performances from areas normally reserved for VIPs, artist’s friends and press
Zippo Sessions debuted at Download UK– with the purchase of a Zippo lighter, consumers received the exclusive opportunity to see a festival artist play an acoustic set in an intimate setting

815,000+ live impressions
Attended 4 festivals
Potential coverage reach of 295,000,000+
550 pieces of earned coverage
3,300+ lighters sold via pre-sale & Zippo booth onsite
400+ items of other Zippo products (sunglasses, jewelry, etc.) sold at Zippo booth onsite
Reach of 1,850,000+ on Sessions video streams

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