EUROPE 2019

ZIPPO ENCORE

OBJECTIVES

  • Continue to develop Zippo’s global music program, Zippo Encore, to position the iconic company as a lifestyle brand within Europe
  • Leverage social media and produce compelling content to tell the Encore story throughout the year

E3SIXTY SOLUTIONS

  • Program strategy, event research/negotiation, footprint design, content strategy/creation, staffing, logistics, and field communication
  • Aligned Zippo with relevant events in the music space
    • Rock am Ring (Germany), Download Festival UK, Lollapalooza Paris, and Download Festival Madrid
    • Worked with festival partners to design exclusive custom lighters
  • Added data capture platform to the activation
  • Took the popular “Dudes Talking S#*t in a Truck” content series hosted by Jose Mangin to the UK for the first time, but with a very British twist – artist interviews were filmed in a branded black cab
  • Zippo Hot Seat – consumers got the chance to view performances from areas normally reserved for VIPs, artist’s friends and press
  • Zippo Sessions debuted at Download UK– with the purchase of a Zippo lighter, consumers received the exclusive opportunity to see a festival artist play an acoustic set in an intimate setting

RESULTS

  • 815,000+ live impressions
  • Attended 4 festivals
  • Potential coverage reach of 295,000,000+
  • 550 pieces of earned coverage
  • 3,300+ lighters sold via pre-sale & Zippo booth onsite
  • 400+ items of other Zippo products (sunglasses, jewelry, etc.) sold at Zippo booth onsite
  • Reach of 1,850,000+ on Sessions video streams
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