E3SIXTY SOLUTIONS

• Program strategy, event research/negotiation, footprint design, social media management, content strategy/creation, staffing, logistics, and field communication
• Aligned Zippo with relevant events in the music space
• Welcome to Rockville, Epicenter, Sonic Temple, Ohana, Aftershock, and Posty Fest
• Worked with festival partners to design exclusive custom lighters including two festivals Zippo didn’t activate, Hometown Rising and Louder Than Life
• Added more touchpoints to the consumer activation including a lighter engraver, photo moment wall, and data capture platform
• Continued working with Jose Mangin as the “face” of the Encore program and host of popular content series “Dudes Talking S#*t In A Truck”
• Zippo Hot Seat – consumers got the chance to view performances from areas normally reserved for VIPs, artist’s friends and press
• Zippo Sessions – with the purchase of a Zippo lighter, consumers received the exclusive opportunity to see a festival artist play an acoustic set in an intimate setting
• Ohana Storytellers – facilitated a live discussion between Zippo and Woodchuck to promote their “Fight Fire with Fire” initiative