MediaPost: Zippo Lights Up For Concert Series

MediaPost’s MarketingDaily blog featured Zippo & Mayhem Festival:   Zippo, perhaps the most righteous lighter, got into the music marketing scene last year (which makes sense if you have one and need to show your love at a concert) with a “Mayhem”-themed program, and is back for more. The Bradford, Penn.-based company is launching a […]

Yahoo! News: Zippo Encore Keeps Flame Going

Yahoo! Finance News recently profiled Zippo Encore. Here’s what they have to say:   Today, Zippo, maker of the world famous windproof pocket lighter, is launching the next phase of the company’s music campaign, Zippo Encore. A 360 degree¬†brand experience, Zippo Encore highlights the company’s rich heritage in music and art via unique on-site festival […]