Continue to develop Zippo’s global music program, Zippo Encore, to position the iconic company as a lifestyle brand within the US. Leverage social media and compelling content to tell the Encore story before, during and after events.
Program strategy, event and artist research/negotiation, footprint design, social media management, content strategy/creation, staffing, logistics, and field communication.
Aligned Zippo with relevant events in the music space
Korn “The Serenity of Summer” Tour
Festivals – Welcome to Rockville, Carolina Rebellion, Northern Invasion, Rock on the Range, Rocklahoma, Louder Than Life and Aftershock
Worked with festival partners to design exclusive custom festival lighters
Contracted Jose Mangin as the “face” of the Encore program and host of popular content series “Dudes Talking S#*t In A Truck”
Created exclusive consumer surprise and delight programs
Zippo Hot Seat - consumers got the chance to view performances from areas normally reserved for VIPs, artist’s friends and press
Zippo Sessions - with the purchase of a Zippo lighter, consumers received the opportunity to see a festival artist play an acoustic set in an intimate setting
Over 700,000 live interactions
21 tour stops and 7 festivals across 28 cities in the US and Canada
13.1M press impressions and 32 combined broadcast and online stories
4,557 lighters purchased by festivals for VIP programs