E3SIXTY SOLUTIONS

• Program strategy, event and artist research/negotiation, footprint design, social media management, content strategy/creation, staffing, logistics, and field communication.
• Aligned Zippo with relevant events in the music space
  • Korn “The Serenity of Summer” Tour
  • Festivals – Welcome to Rockville, Carolina Rebellion, Northern Invasion, Rock on the Range, Rocklahoma, Louder Than Life and Aftershock
• Worked with festival partners to design exclusive custom festival lighters
• Contracted Jose Mangin as the “face” of the Encore program and host of popular content series “Dudes Talking S#*t In A Truck”
• Created exclusive consumer surprise and delight programs
  • Zippo Hot Seat - consumers got the chance to view performances from areas normally reserved for VIPs, artist’s friends and press
  • Zippo Sessions - with the purchase of a Zippo lighter, consumers received the opportunity to see a festival artist play an acoustic set in an intimate setting